Posted Oct 06, 2004 in Electronic Commerce.
I'm a regular Amazon user. I make complete use of its recommendation system, whereby you are fed recommendations based on your purchases and ratings - a system I find extremely helpful, particularly because it informs me of new releases I would probably like to snap up. Today, however, something completely new appeared in my recommendations - a website:
As you can see from the screenshot, there is a link to a website item. In this case, it is Michael Heilemann's Binary Bonsai weblog. When I click the “why was I recommended this?” link, I am informed that I was fed this recommendation based on my purchase of The Zen of CSS Design:
I am not really sure why Amazon is doing this. I cannot really see any commercial value in it, unless there is some sort of complex sponsorship arrangement that I am not aware of. Funnily emough, this is the first time I've come across Binary Bonsai, and I like what I saw. I will probably become a regular reader of Michael's site as a result of that Amazon link. I wonder if that was the original intention?