Seeing red

Posted Jan 14, 2006 in Design, Miscellaneous, Movies.

Comedy Movies

Every time I see a trailer for some sort of comedy movie, the title of the movie is always written in red. Is there some special decree that states this must always be the case? Has there been extensive market research that suggests a red-lettered comedy movie will do better at the box office than their less angry-colored counterparts?

I have another theory. Red-lettered comedy movies are crap. They need the red to stir up a little interest. “Look at me, ” the movie is saying. “You can tell I'm funny, because I'm red!”


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    AHA! Something I know about. When a preview is in red it means it is a restricted preview. Meaning that it has language, nudity, or violence not for general audiences. Basically it is an R rated trailer.

    Posted by Stephen Collins on Jan 14, 2006.

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    No, that isn't what I mean. I'm referring to the title of the movie, as seen on DVD covers and movie posters. Recent examples include:
    "The Honeymooners"
    "The Wedding Crashers"
    "Beauty Shop"
    "Meet The Fockers"
    "Along Came Polly"
    "Cheaper By The Dozen"

    When you see a trailer for a comedy movie on TV, watch for the red title, often written in some sort of amusing "bubble" typeface.

    Posted by Simon Jessey on Jan 15, 2006.

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    oh. Der

    Posted by Stephen Collins on Jan 16, 2006.

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    Who could forget:
    "Big Momma's House"
    "Dumb and Dumber"
    "The Full Monty"
    "Seems Like Old Times"
    "Funny Farm"
    "Cheaper By the Dozen"

    I totally see what you mean. I had to search for these and noticed the same trend you did. Maybe we're being programmed to associate the color red with clowns. You ought to do a post on another color, see if you can identify a trend with say yellow or green. Happy movie hunting.

    Posted by James Adams on Jan 24, 2006.