Every time I see a trailer for some sort of comedy movie, the title of the movie is always written in red. Is there some special decree that states this must always be the case? Has there been extensive market research that suggests a red-lettered comedy movie will do better at the box office than their less angry-colored counterparts?
I have another theory. Red-lettered comedy movies are crap. They need the red to stir up a little interest. “Look at me, ” the movie is saying. “You can tell I'm funny, because I'm red!”